tag:blogger.com,1999:blog-611548458609733803.post5737929872039734272..comments2023-06-01T08:48:55.710-06:00Comments on Without a Net: Marketing is a conversation (2 of 2)Tracyhttp://www.blogger.com/profile/08756036506379082149noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-611548458609733803.post-51698813387672967792009-01-05T13:27:00.000-07:002009-01-05T13:27:00.000-07:00Thanks for the comment, Rags. I agree that podcast...Thanks for the comment, Rags. I agree that podcasts are a narrow channel. <BR/><BR/>In the case of Vitesse, however, I believe it would be an effective channel to at least their investor community. For a relatively small company, they have a fairly involved investor base. In fact, their investors established their own website in the absence of communications from the company. You can see it at http://vitesseinvestor.com/.<BR/><BR/>For the broader community, including customers, a blog on these same topics could be quite effective.<BR/><BR/>In the absence of a company voice, their market will fill the silence, and not necessarily in the best interests of the company.<BR/><BR/>TracyTracyhttps://www.blogger.com/profile/08756036506379082149noreply@blogger.comtag:blogger.com,1999:blog-611548458609733803.post-59944876756355740722008-12-31T10:31:00.000-07:002008-12-31T10:31:00.000-07:00According to the Pew Internet Study, less than 19...According to the <A HREF="http://www.pewinternet.org/PPF/r/495/press_coverageitem.asp" REL="nofollow">Pew Internet Study, </A> less than 19% have downloaded podcast and less than 3% on a regular basis. While blogs and podcasts are effective in reaching the "plugged in" people, the channels may not be the sufficient. The bigger problem is having a conversation with the silent majority who simply vote with their dollars instead of talking to you.Anonymousnoreply@blogger.com