Musings of demand gen marketer turned data storyteller (with the occasional note on family thrown in)
Saturday, October 25, 2008
Missed the Red Bull Soapbox Derby
I just realized that by choosing to go to the NCAR SSS, we missed the opportunity to see the Red Bull Soapbox Derby, which looked like it would be crazy, goofy fun. The boys would have loved it and I would have had the opportunity to show them the wacky, fun side of science. (And, as a marketer, I really respect what Red Bull has done in their market.) Oh well, we can't do it all.
NCAR's SSS was great
The boys loved the event, much more than they did two or three years ago when we went last.
Their favorite exhibits were the velcro wall and the TV weathercaster demo. Here are Maddox and me, just after I threw him at the velcro wall (sorry for the quality .. I only had my phone with me).

And Maddox in front of the 7 News weathercaster green screen reading his cue cards:

And the boys enjoying the final video product:

They also enjoyed the stormchaser truck, the hand-cranked kid train, and the tornado maker. After closing with a visit to Mustard's Last Stand, I have to say it was a terrific day.
Their favorite exhibits were the velcro wall and the TV weathercaster demo. Here are Maddox and me, just after I threw him at the velcro wall (sorry for the quality .. I only had my phone with me).
And Maddox in front of the 7 News weathercaster green screen reading his cue cards:
And the boys enjoying the final video product:
They also enjoyed the stormchaser truck, the hand-cranked kid train, and the tornado maker. After closing with a visit to Mustard's Last Stand, I have to say it was a terrific day.
Friday, October 24, 2008
NCAR's Super Science Saturday is tomorrow
As you all know, my family has long held Big Science Saturday (BSS). Not to be outdone, the National Center for Atmospheric Research will hold their annual Super Science Saturday tomorrow here in Boulder.
According to a flyer that Ryan brought home from school, they will perform experiments and demonstrations with various energy sources, highlight the sustainability of natural resources, and teach kids about the effects of their energy choices. They'll also have a hand-crank kid-powered train, Segway rides for older kids, and a super sticky velcro wall.
It's no BSS, but I think we'll have to drop by to check it out.
According to a flyer that Ryan brought home from school, they will perform experiments and demonstrations with various energy sources, highlight the sustainability of natural resources, and teach kids about the effects of their energy choices. They'll also have a hand-crank kid-powered train, Segway rides for older kids, and a super sticky velcro wall.
It's no BSS, but I think we'll have to drop by to check it out.
Tuesday, October 21, 2008
I finally finished voting
When I started this blog, I never intended to post about political issues, but ...
The citizen initiatives in Colorado are out of control. I just spent about two hours going through all of the issues on the ballot. On the ballot for Boulder city residents, in addition to the national, state, county, and city candidates, there were:
The reason people are putting these issues on the ballot is because they don't like the decisions made by their government, so they're attempting to go around the government directly to the voters.
The problem with that is that voters don't have enough information to make sound decisions. The complete text of the ballot issue is far to complex and dense for the average voter to ever get through, and the summary text and summary arguments for and against each measure can never capture all of the important implications of the measure. (I'll ignore for the moment the dozens of related TV and radio commercials, every single one of which is misleading, generated as a result of these measures.)
This is a recipe for bad laws to be passed that take forever to unwind.
I consider myself more politically aware than the average citizen, and I happen to have a little free time on my hands right now to give considerable thought to the issues, but when I sealed up my mail-in ballot, I had a queasy feeling that I had made some mistake or that I had missed an important consideration. Voting should make me feel like I'm advancing the interests of my state by taking part in the electoral process. It should not make me feel like I just contributed to my state becoming a social, cultural, political, or economic backwater due to silly citizen-enacted laws.
The way to get better laws enacted is to change the people making the laws, not to go around them. Colorado needs to raise the bar on citizen initiatives to make them more difficult to get on the ballot. In that way, only the truly important issues will be considered. This will also require voters to think harder about who they elect as their representative, hold them to a higher standard, and demand more accountability.
Lawmakers get paid to understand and interpret all of the implications of important issues. If your representative still doesn't do what you want regarding an issue important to you, run for office yourself. Don't try to push the decision responsibility on an ill-prepared electorate.
The citizen initiatives in Colorado are out of control. I just spent about two hours going through all of the issues on the ballot. On the ballot for Boulder city residents, in addition to the national, state, county, and city candidates, there were:
- 14 proposed amendments to the Colorado constitution
- 4 proposed amendments to Colorado statutes
- 2 Boulder County issues
- 7 Boulder city issues
The reason people are putting these issues on the ballot is because they don't like the decisions made by their government, so they're attempting to go around the government directly to the voters.
The problem with that is that voters don't have enough information to make sound decisions. The complete text of the ballot issue is far to complex and dense for the average voter to ever get through, and the summary text and summary arguments for and against each measure can never capture all of the important implications of the measure. (I'll ignore for the moment the dozens of related TV and radio commercials, every single one of which is misleading, generated as a result of these measures.)
This is a recipe for bad laws to be passed that take forever to unwind.
I consider myself more politically aware than the average citizen, and I happen to have a little free time on my hands right now to give considerable thought to the issues, but when I sealed up my mail-in ballot, I had a queasy feeling that I had made some mistake or that I had missed an important consideration. Voting should make me feel like I'm advancing the interests of my state by taking part in the electoral process. It should not make me feel like I just contributed to my state becoming a social, cultural, political, or economic backwater due to silly citizen-enacted laws.
The way to get better laws enacted is to change the people making the laws, not to go around them. Colorado needs to raise the bar on citizen initiatives to make them more difficult to get on the ballot. In that way, only the truly important issues will be considered. This will also require voters to think harder about who they elect as their representative, hold them to a higher standard, and demand more accountability.
Lawmakers get paid to understand and interpret all of the implications of important issues. If your representative still doesn't do what you want regarding an issue important to you, run for office yourself. Don't try to push the decision responsibility on an ill-prepared electorate.
Thursday, October 16, 2008
Microsoft finally did something right
I have to say I really like the new Microsoft "I'm a PC" commercials (here is an example), which were created right here in Boulder by Crispin Porter + Bogusky. These have been written and blogged about ad nauseum (including the recent revelation that they were created on a Mac), but I'd like to throw in my two cents just to raise the nauseum level one more notch.
(Full disclosure: I'm a fan of Apple products.)
Building your brand requires that you emphasize your strengths while moderating your weaknesses. Microsoft's strength is that its software is ubiquitously deployed and forms a complete solution, particularly for the enterprise. There are several weaknesses with Microsoft's products, including not seamlessly integrating with different media types, forcing customers into a lockstep upgrade path, and a history of unreliability or instability. Microsoft as a corporation is also seen as a monopolistic corporate bully. All of these weaknesses, and more, have been highlighted in Apple's 'I'm a PC/I'm a Mac' commercials (see them all here).
From Microsoft's press release, they state that the new ads highlight "real people celebrating their connection to the community of one billion Windows users worldwide," and they achieve that by featuring an amazingly broad array of users, clearly highlighting Microsoft's ubiquity.
At the same time, they are moderating some of their weaknesses with their choices of users to feature. They show a hip, urban DJ, thereby implicitly addressing the media integration weakness. They show schoolchildren in Africa, addressing the corporate bully issue. This is great stuff.
Do the Mac commercials do the same (highlight the strengths, moderate the weaknesses)? They certainly highlight their strengths in ease of use, stability, and media capabilities. Some of Apple's weaknesses include lack of enterprise solutions, price, a closed iTunes system, and a narrower set of third-party applications. I just reviewed about a dozen of their ads, which hammer on their strengths, but saw very few examples of effectively addressing weaknesses.
For once, I have to give the slight edge to Microsoft.
(Full disclosure: I'm a fan of Apple products.)
Building your brand requires that you emphasize your strengths while moderating your weaknesses. Microsoft's strength is that its software is ubiquitously deployed and forms a complete solution, particularly for the enterprise. There are several weaknesses with Microsoft's products, including not seamlessly integrating with different media types, forcing customers into a lockstep upgrade path, and a history of unreliability or instability. Microsoft as a corporation is also seen as a monopolistic corporate bully. All of these weaknesses, and more, have been highlighted in Apple's 'I'm a PC/I'm a Mac' commercials (see them all here).
From Microsoft's press release, they state that the new ads highlight "real people celebrating their connection to the community of one billion Windows users worldwide," and they achieve that by featuring an amazingly broad array of users, clearly highlighting Microsoft's ubiquity.
At the same time, they are moderating some of their weaknesses with their choices of users to feature. They show a hip, urban DJ, thereby implicitly addressing the media integration weakness. They show schoolchildren in Africa, addressing the corporate bully issue. This is great stuff.
Do the Mac commercials do the same (highlight the strengths, moderate the weaknesses)? They certainly highlight their strengths in ease of use, stability, and media capabilities. Some of Apple's weaknesses include lack of enterprise solutions, price, a closed iTunes system, and a narrower set of third-party applications. I just reviewed about a dozen of their ads, which hammer on their strengths, but saw very few examples of effectively addressing weaknesses.
For once, I have to give the slight edge to Microsoft.
Tuesday, September 23, 2008
Hiking with my dad
Last month, my dad and I went hiking in southwestern Colorado. Specifically, we spent one day in Black Canyon of the Gunnison and one hiking Grand Mesa. Dad and I hadn't done a trip together, just the two of us, probably ever. And I learned a bunch of stuff about myself, my dad, and a part of Colorado I had not experienced.

Black Canyon may lack the size of Grand Canyon, but is certainly not lacking in grandeur. The sheer walls of black volcanic rock, cut with pink stripes of quartz monzonite, are striking. My photographic skills really don't do it justice.
The vertical drop is so precipitous that the river bed at the bottom shows no evidence of human occupation, ever, even as the Ute Indians lived all around the canyon rim for hundreds of years.
The only way down to the bottom is down some very steep trails (the park service won't even use the term 'trail' to describe them) with pitches up to 60 or 70 degrees. At one point, they have even installed an 80-foot chain to help you descend or ascend a particularly steep section.
We only went about a third of the way down because we didn't have enough time. That was enough, however, for me to be as impressed with my 77-year-old father as I was by the natural surroundings. That's him working the chain ...

The next day we hiked Grand Mesa, the largest flat-top mountain in the world. Because the mountain top is nonporous lava rock, water is trapped on top of it, forming 300 lakes. Dad grew up in the area and used to go fishing up there.
There are miles of healthy forests, with no sign of the beetle-kill that has ravaged Colorado. And almost no sign of people either. It's quite a treasure that I had never seen before.

As I described in my previous post, Dad was a hiking stud. Those two days of hiking wore me out, and overall it was a terrific four-day weekend with my dad. We're going to have to do it again next summer.
Black Canyon may lack the size of Grand Canyon, but is certainly not lacking in grandeur. The sheer walls of black volcanic rock, cut with pink stripes of quartz monzonite, are striking. My photographic skills really don't do it justice.
The vertical drop is so precipitous that the river bed at the bottom shows no evidence of human occupation, ever, even as the Ute Indians lived all around the canyon rim for hundreds of years.
The only way down to the bottom is down some very steep trails (the park service won't even use the term 'trail' to describe them) with pitches up to 60 or 70 degrees. At one point, they have even installed an 80-foot chain to help you descend or ascend a particularly steep section.
We only went about a third of the way down because we didn't have enough time. That was enough, however, for me to be as impressed with my 77-year-old father as I was by the natural surroundings. That's him working the chain ...
The next day we hiked Grand Mesa, the largest flat-top mountain in the world. Because the mountain top is nonporous lava rock, water is trapped on top of it, forming 300 lakes. Dad grew up in the area and used to go fishing up there.
There are miles of healthy forests, with no sign of the beetle-kill that has ravaged Colorado. And almost no sign of people either. It's quite a treasure that I had never seen before.
As I described in my previous post, Dad was a hiking stud. Those two days of hiking wore me out, and overall it was a terrific four-day weekend with my dad. We're going to have to do it again next summer.
Sunday, September 07, 2008
Just keep picking 'em up and putting 'em down
When I was in high school, my dad took me backpacking. I remember it as a great trip, but also a long trek with a heavy, uncomfortable pack. I also remember Dad telling me to "just take it one step at a time" as I grumbled and whined about the load. "Just keep picking 'em up and putting 'em down." It drove me crazy.
Then, a few weeks ago, he and I went hiking (more on that in another post). It turned out to be a long hike, about 5 or 6 hours, and he was telling me a story about leading his Marine squadron on long hikes with 90 lb. packs. You know how he did it? He just kept taking one more step.
So, this weekend, I was hiking with Ryan and he was complaining endlessly about being tired and wanting to quit. I told him that when I'm riding my bike up a mountain, I never focus on the top or how far I have to go. Rather, I just concentrate on turning the pedals over one more time.
Of course, that didn't do any good, and Ryan just kept complaining. I think it really just drove him crazy.
And that made me realize one thing. I realized that, in so many ways, I am clearly becoming my dad.
I think that's a good thing.
Then, a few weeks ago, he and I went hiking (more on that in another post). It turned out to be a long hike, about 5 or 6 hours, and he was telling me a story about leading his Marine squadron on long hikes with 90 lb. packs. You know how he did it? He just kept taking one more step.
So, this weekend, I was hiking with Ryan and he was complaining endlessly about being tired and wanting to quit. I told him that when I'm riding my bike up a mountain, I never focus on the top or how far I have to go. Rather, I just concentrate on turning the pedals over one more time.
Of course, that didn't do any good, and Ryan just kept complaining. I think it really just drove him crazy.
And that made me realize one thing. I realized that, in so many ways, I am clearly becoming my dad.
I think that's a good thing.
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