Saturday, May 03, 2008

What's Their Message?

OK, I don't really get the La Quinta ads. (You can see all of them on La Quinta's site.) I had seen two of these on TV, one where a guy's pen leaked in his mouth when he chewed it, making his entire mouth and lips blue, and another where a man forgot his luggage and was forced to wear his coworker's dress. The tag line for these ads is "wake up on the bright side." The leaky pen guy laughs off his blue mouth because it's now the company color, and the guy in the dress brags about how good he looks in it.

So, they're kind of cute and kind of funny, but these situations make these guys, and everyone around them, look like idiots. They don't make me think, "Hey, they really made the best out of a bad situation." They make me think, "Hey, these guys are idiots."

So what's the message conveyed about La Quinta? I can think of a few candidates:
  1. Idiots stay at La Quinta.
  2. Horribly embarrassing things happen at La Quinta.
  3. Embarrassing things happen at La Quinta, but by waking up "on the bright side," you're able to deal with these embarrassing things by being an idiot.
I suspect that none of these is actually the intended message. The message that I don't see is "wake up on the bright side."

The ads are cute, but their message eludes me.
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