So, they're kind of cute and kind of funny, but these situations make these guys, and everyone around them, look like idiots. They don't make me think, "Hey, they really made the best out of a bad situation." They make me think, "Hey, these guys are idiots."
So what's the message conveyed about La Quinta? I can think of a few candidates:
- Idiots stay at La Quinta.
- Horribly embarrassing things happen at La Quinta.
- Embarrassing things happen at La Quinta, but by waking up "on the bright side," you're able to deal with these embarrassing things by being an idiot.
The ads are cute, but their message eludes me.