joining the fray -- discussions of my experiences as a marketer, father, husband, and ...
Saturday, August 29, 2009
I use a web monitoring tool called Filtrbox to search for certain phrases across websites, Twitter, blogs, and other social media. It provides broader and fresher results than Google Alerts, which I used to use, and makes Filtrbox a terrific real-time market intelligence tool.
One of the keyword phrases I monitor is my employer's name, Parallel Path. The daily results of this search have highlighted a thread that has been going through Twitter for weeks that is unrelated to my company. The following phrase has been tweeted hundreds of times over the last several weeks:
These are people that have tweeted the phrase in the last few days, some several times. The first tweet I saw of this was on July 18, so this has been somewhat viral for over a month.
Quantcast estimates the current demographic profile of Twitter users as follows:
Clearly, I'm not squarely in the demographic center of Twitter users (as compared to the Internet average). I'm not a female African American and I'm on the older side. When I look at some of those Twitter account names above, that mimatch is certainly reinforced. My Twitter account, @tearles, just doesn't fit on the same list with @sKAY_shesPoppin or @MzCitaBaby.
I guess that explains why I just don't get it. (But it highlights to me the beauty of Twitter as a communication medium and marketing tool. That's for another post ...)