Saturday, August 29, 2009

Twitter silliness

I use a web monitoring tool called Filtrbox to search for certain phrases across websites, Twitter, blogs, and other social media. It provides broader and fresher results than Google Alerts, which I used to use, and makes Filtrbox a terrific real-time market intelligence tool.

One of the keyword phrases I monitor is my employer's name, Parallel Path. The daily results of this search have highlighted a thread that has been going through Twitter for weeks that is unrelated to my company. The following phrase has been tweeted hundreds of times over the last several weeks:

It appears in various forms of grammatical construction, but the concept is always the same.

I have to admit that I don't get it. At multiple levels, I don't get it. But clearly, the following people do:

@redd_foxx (I thought he was dead. Tweeting from beyond the grave?)
@WhYYuOnMy****GG (Word removed by FCC censors.)

These are people that have tweeted the phrase in the last few days, some several times. The first tweet I saw of this was on July 18, so this has been somewhat viral for over a month.

Quantcast estimates the current demographic profile of Twitter users as follows:

Clearly, I'm not squarely in the demographic center of Twitter users (as compared to the Internet average). I'm not a female African American and I'm on the older side. When I look at some of those Twitter account names above, that mimatch is certainly reinforced. My Twitter account, @tearles, just doesn't fit on the same list with @sKAY_shesPoppin or @MzCitaBaby.

I guess that explains why I just don't get it. (But it highlights to me the beauty of Twitter as a communication medium and marketing tool. That's for another post ...)
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