Monday, March 26, 2007

Getting the message right

The other day at Albeo, we were interviewed by a writer for the Boulder County Business Report. While the reporter was nice enough and we chatted a long time, I'm not sure we got our points across. That's our own fault, because we hadn't identified what those points were.

I have posted in the past that I'm a marketing fundamentalist. One of the marketing fundamentals is identifying what your important corporate messages are, and making sure those messages are communicated at every opportunity. Well, we hadn't taken the time to do that and I think it will show in the final printed piece (due out in a week or so).

BCBR is not going to make or break us as a company, and the piece that gets printed will probably be fine. However, we will do better next time because next time might just be a make or break opportunity.
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