Thursday, November 16, 2006

Changing the voice of the website

At SharedPlan, we have been discussing our website a lot lately. In particular, Roger realized how the text sounded a little stiff and cold. We want the website to not only tell people what we do, but to do so in a way that we would do if the visitor were sitting in the same room with us. In other words, we want our website to reflect a little of the personalities at SharedPlan. So I have been gradually changing the 'voice' of the site over the last week or two, and I will continue to do so.

I make these changes, and really any website changes, with a little bit of trepidation, however. It's probably easy to take things a little too far, and all of a sudden we'll find ourselves written about on

I'm a big fan of that website. Today, they called out, Microsoft's horrible new search engine front end. Roger also highlighted this one on his blog.

Maybe I should think about it a little differently. In the spirit of "there is no such thing as bad publicity," maybe we should try to win one of their Worst Web Design Techniques Featured on WPTS in 2006 awards. Then again, maybe not.
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