Monday, October 09, 2006

The need for a lead

I had been considering writing a post on some of the challenges we at SharedPlan have faced on the fundraising front. Specifically, we have worked hard to find a lead investor that 'gets' our segment and business model.

David Cohen has just written an inciteful post on the "emotional angel investor," which pretty much exactly describes who we have been looking for. Of course, it's easy to understand the process to find that person, it's another to execute ... and still drive the business forward.
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